In 2018, Candyce pivoted PropelGrowth to a new target market. Needing to find sales leads quickly, she experimented with LinkedIn and landed on a strategy that allowed her to book 125 sales calls and close $438K in sales in 6 months. Now she teaches sellers and business owners her strategy. Hundreds of sellers in the channel are using her strategy to reliably and predictably build their sales pipelines without spamming or losing the warmth of human-to-human outreach.